Use cases

Events and venues

One-off or always on, everything we do is configurable to the format and the business question at hand.

Events

A temporary deployment

That will transform your debrief meeting, partner reporting and next year’s planning process.

An event is one moment in time, with a lot of people invested in its success. That success comes down to the experience guests had on the ground, which is the part the usual numbers rarely capture.

Cavea fills in the blanks, guest by guest. Instead of just how many and how much, you get what worked, what didn’t and where to invest next year.

A music festival: a main stage with a crowd, food and drink stalls, merch and picnic benches
Festivals and concerts
A conference: a keynote stage with seated audience, exhibition stands and a catering area
Conferences and trade shows
A Grand Prix: pit garages, hospitality terraces, a grandstand and cars on the track
Sports events

AlsoBrand and sponsor activations

One dataset answers multiple business questions

  • Content and programming

    Which moments make people want to come back year after year?

  • Partnerships

    How do we prove impact to sponsors so they renew?

  • Food, drink and retail

    What drives secondary spend and are we leaving money on the table?

  • Operations

    Where does the experience break down, and what do we fix first?

  • Marketing

    What comms should we send to who to extend memories and drive return visits?

Nothing to install, no power or network needed, nothing left behind Guests invited in advance or recruited on the day Run it again and compare year on year

Venues

A persistent system

That lets you diagnose issues and prove the impact of your experience investments.

Investment is pouring into venue development. Arenas, stadiums and attractions are becoming hubs within entertainment districts that aim to attract guests all day and all year round. Every zone, show and service in them is a decision about where the money goes.

We deploy once, then it’s there whenever you need it. Instead of one average score for the whole venue, you see which parts are working and which aren’t.

An arena: the main entrance with large screens, food stalls and merch outside
Arenas and stadiums
A museum: a classical entrance, a dinosaur skeleton on the plaza and gallery pavilions
Museums and galleries
A theme park: a castle, carousel, rollercoaster, water ride and food stalls
Theme parks and attractions

AlsoLong-running and immersive showsShopping centresEntertainment districts

Two ways to use it

Targeted studies

Target a specific group or part of the experience and answer a specific question with robust evidence. Configure, launch, learn, act.

Ongoing tracking

Track the same measures across time, zone by zone, and see how the numbers you care about move as you make changes.

Beacons stay in place, so you can run studies on Momenta whenever you need Biometrics brought in where a study needs them Guests join with a code or QR, or inside your own app

For owners and operators

A REVENUE-GENERATING CAPABILITY

Turn what you learn into reporting your partners will pay for.

Partner reporting

Evidence-based reporting for sponsors and partners. Build it into the package or sell it as an upgrade.

Events and venues

Exhibitor analytics

How visitors moved and responded around each stand. Offer it to exhibitors as an add-on.

Conferences and trade shows

Audience insight for promoters

How audiences experienced each show, for the promoters and producers who hire your venue.

Venues

Brands and agencies

Running an activation at someone else’s event?

We work with brands and agencies too. See how your activation performs inside the wider experience.

Talk to us

  • Context

    Who you reached

    Which audiences came by, what they thought of your brand beforehand, and who walked past.

  • Journey

    How they engaged

    Whether they found you, how long they stayed, and where they went next.

  • Key moments

    What landed

    What they flagged in the moment, and how they reacted second by second.

  • Outcomes

    Brand lift

    Recall, consideration and intent days later, exposed versus control. Plus the offers they redeemed.