How it works

From experience to evidence.

Our three tech layers connect context, experience and outcomes in one record. Combined and configured to meet the needs of your project.

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Cavea Momenta App

Participant tech

Connects the whole chain on each guest’s own phone

Guests join with a code or QR, answer a few questions and then enjoy the experience as normal.

  1. 01

    Join

    Scan a QR code or enter a code. Invited before they arrive, or recruited on the day.

  2. 02

    BeforeContext

    A short pre-survey captures context relevant to the business question at hand. Fandom, who they’re with, expectations, attitudes, motivations.

  3. 03

    DuringJourney and key moments

    Their phone goes away and can be used as normal. Momenta runs in the background to capture their journey and in-the-moment feedback without even needing to unlock the phone.

  4. 04

    AfterOutcomes

    Questions are asked based on where each guest went and what they flagged. Ratings, intent and recall days later provide outcomes for analysis.

  5. 05

    Reward

    Unlocked when they finish and saved to their wallet. The rewards they choose and redeem become data on behaviour and conversion.

Momenta studies can carry your branding or run inside your own apps via SDK. We only ever see a Cavea ID, never names or contact details.

Momenta during the experience: a session timer and one-tap like and dislike buttons
During
Momenta after the experience: a question about the partner lounge the guest visited
After
Momenta reward screen with a drink voucher QR code and a shop discount
Reward

Crowd response across a headline set

Emotional response (EDA)

Emotional peaks per visit, by activation

Peaks per visitGuest routes
Palm-worn
sensor
Average response, with the spread across the crowd.Average peaks in emotional response per visit to each activation.Illustrative figures

Cavea Biometrics

Participant tech

Identify and quantify the moments that matter

Our palm-worn sensors capture physiological arousal, second by second, revealing when audiences respond most strongly.

Easy to wear

Fitted on site in about 30 seconds and worn comfortably for hours at a time.

An established measure

Electrodermal activity (EDA), an established measure linked to emotional response.

On the same record

Synced with Momenta so their responses line up with their journey and their feedback.

Add to your study when you want to understand the true impact of creative and content in detail.

Cavea Beacons

Site tech

Mark the locations and zones you want to measure

Small, battery-powered beacons tag physical spaces like pages on a website. Momenta picks them up as guests move, so you see where they went, in what order and for how long.

Tag anything

Any creative, commercial or spatial elements you want to report on.

Nothing to install

No power, no network and no cabling.

Broadcast only

Beacons capture nothing. Journey data comes only from consenting participants.

Move them any time

Remove them after a study, or leave them in place for the next one.

Analysis and delivery

Connected guest by guest. Understood at scale.

Each participant’s context, journey, key moments and outcomes sit on one record. When analysed in aggregate you can understand, prove and improve the experience.

Understand

See where the experience creates value, and for whom.

Also

  • Key moments
  • Audience segments
  • Journeys
  • Outcomes

Prove

Control versus exposed, before and after. The evidence of impact partners already recognise.

Also

  • Brand lift
  • Creative impact
  • Spend and redemption
  • Partner reporting

Improve

Know what to change, and whether it worked.

Also

  • Friction and queues
  • Routes and flow
  • Layout
  • Test and learn

Delivered how and where you want it.

Custom dashboards

Journeys, key moments and outcomes, cut by audience, zone and time.

Feeds into your existing tools

Cavea data delivered into the reporting your teams already use.

Full reports

Findings and evidence-based recommendations for each team with a stake in the result, partners included.

Flexible by design

Standalone, or built into your stack

Runs as a standalone system or connects to the rest of your data.

TicketingRFIDPOSYour app

Standalone

Zero impact on your venue

  • Native research system with no integration required
  • Battery-powered beacons: no power, no network
  • Easy to pilot without full organisational buy-in
TicketingRFIDPOSYour app

Fully integrated

Connected to your operational data

  • Runs inside your own app via SDK
  • Appends Cavea data to ticketing, CRM and POS data
  • Syncs RFID wristbands with a tap