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live experience analytics

we make memorable measurable

Stop relying on what your guests say.
Start measuring what they do and how they feel.

Why we exist

we are what we measure

When we create experiences, we all talk about delivering "unforgettable moments". We strive to "make people feel something."

But when it comes to proving or improving their impact, we tend to rely on what guests say.

It's understandable. Feedback surveys, online reviews and NPS are easy to collect and benchmark — but these are leading, rational measures. The wrong tools for measuring what matters.

In the experience economy, our currency is emotion. It’s the source of value and the unit of exchange between organisers, sponsors, and guests.

The science backs this up: emotion drives memory. And these memorable moments drive the business outcomes we're looking for. From fandom to brand equity to lifetime value.

By shifting focus from what guests say to what they actually do, and how they feel in the moment, we can eliminate friction, amplify impact, and unlock value for you, your guests and your partners.

Because when we focus on emotion, everyone wins.

 

“What we measure affects what we do. If we measure the wrong thing, we will do the wrong thing. If we don’t measure something, it becomes neglected”

Joseph E. Stiglitz, Nobel Prize Winning Economist
what we measure

mapping the emotional experience

Our wearable sensors track a sample of guests as they move around the site or venue. Capturing how they feel and what they do live, in the moment.

Emotional Impact

We capture second-by-second emotional arousal via Electrodermal Activity (EDA) signals. A tried-and-tested biomarker.

Friction & Frustration

Participants report frustrations at the click of a button as they navigate the site/venue throughout the event.

Behaviour & Engagement

We use Bluetooth Low Energy (BLE) to track where people go and what they do around the site.
What you get

Prove performance, improve impact

Actionable metrics, beautiful visualisations and sharp insights that drive real business impact:

Core experience

Understand the shape of your experience or content and gain insight into how to create the peaks and lulls that deliver an unforgettable show.

Venue experience

Identify problem areas and low hanging fruit to reduce friction. Map how emotional engagement flows throughout the site and across the timeline.

Commercial Strategy

Prove performance to partners or clients and drive growth strategies across ticketing, sponsorship, merchandising and F&B.

Who we're for

use cases across the experience economy

“At the end of the day people won't remember what you said or did, they will remember how you made them feel”

MAYA ANGELOU